This year, in 2025, Champagne is celebrating its inclusion on UNESCO's World Heritage List. This is a great reason to come (or come back) and discover its vineyards, the Avenue de Champagne, and its cellars.
But if you think you've seen it all, think again: there's a completely new way to discover it. Original, elegant, and festive, Marie-Antoinette's Imperial is undoubtedly the most glamorous and unusual experience to be had in Champagne.
A wine tourism experience like no other
Far from traditional cellar tours or walks through the vineyards, L'Impériale offers a concept that is unique in France: a double-decker bus equipped with an open rooftop. And this open-air terrace is a chic and unusual mobile lounge, designed to offer panoramic views of the hillsides while you enjoy a glass of champagne.
On board, the atmosphere is both refined and joyful: seated or standing, flute in hand, passengers enjoy a sensory, visual, and convivial experience.
Music, anecdotes about the region, tasting on the move: every moment becomes a memory in its own right.
An ideal activity for all your events in Champagne
Weddings, birthdays, bachelorette parties, corporate events, or simply the desire to experience something exceptional... L'Impériale adapts to all occasions.
It can accommodate up to 24 people in a comfortable and flexible setting, with the possibility of customizing the atmosphere and the itinerary.
It is an unusual experience in Champagne, but also a truly prestigious mobile entertainment option, combining pleasure, discovery, elegance, and freedom.
An unusual vehicle for an unforgettable experience
With its white silhouette, open terrace, carefully designed interior, and musical ambiance, L’Impériale de Marie-Antoinette never goes unnoticed.
It perfectly embodies the French art of living: taste, style, and celebration, without ever trying too hard.
People come here to celebrate, reconnect, and forge bonds. And above all, to experience something different.
Because here, Champagne isn't just something to look at: it's something to experience, savor, and share —in an unexpected, elegant, and slightly effervescent way.
Why choose Marie-Antoinette's Imperial?
- For an unusual and glamorous experience in Champagne, far from the beaten track
- To surprise your guests in a chic, mobile, and friendly setting
- For a panoramic tasting experience in the heart of UNESCO-listed landscapes
- To organize an unusual, festive, and high-end event
- To offer your loved ones or colleagues an unforgettable experience
In summary
Marie-Antoinette's Imperial Coach is much more than just a bus.
It's an invitation to discover Champagne in a different way, in a glamorous, festive, and refined spirit.
Make it private, live it, share it.
Online sales of outings "in place" of an unusual and glamorous experience.
On our website, you will find events that you can sign up for, offering you a taste of the French way of life!
These are additions to the traditional tours offered by other operators! We remind you that this bus is unique and therefore our tours are unique and unusual. 
What we offer: an unusual and glamorous experience!
Marie Antoinette and her team will welcome you to share with you "the French art of living" and enjoy moments of intense emotion and conviviality during this unusual and glamorous experience.
And L'Impériale offers cruise trips through the Champagne vineyards, with stops at the most beautiful viewpoints and Champagne tastings, putting this unusual and glamorous experience at the forefront.
Departing from Reims and Epernay (and the surrounding area), enjoy outings offering unusual and glamorous experiences.
2025! Avenue de Champagne celebrates its 100th anniversary
What you can see from the rooftop of the Imperial
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