Discover Champagne in a different way with Marie-Antoinette's Imperial

Discover Champagne in a different way, as tours usually offer visits to cellars and meetings with winegrowers. With L'Impériale, you can also enjoy an immersive experience, share a friendly atmosphere, and feel the unique energy of the Champagne vineyards.

And in the end, one thing is clear:
You have to do this. 🥂

An immersive Champagne experience from the moment you arrive

With L’Impériale de Marie-Antoinette, the discovery begins with a first glass of champagne.
A warm moment that sets the tone for an outing dedicated to sharing and the Champagne lifestyle.

So, on the tourist routes between Reims and Épernay, you can enjoy a unique activity in Champagne, far removed from a traditional guided tour.

During Marie Antoinette's imperial experiences, the welcome cup

A unique double-decker bus for a different way to visit Champagne

The Imperial is a double-decker bus with a panoramic rooftop, designed as a place for festivities.

Capacity: 2 to 24 people
✔️ Freedom of movement
✔️ View of the vineyard
✔️ Friendly and festive atmosphere

A different and immersive way to visit Champagne.

L’Impériale reinvents tourism in Champagne

Music, festive atmosphere, and shared moments

Music accompanies the journey and creates a joyful atmosphere.

  • Iconic French songs such as Édith Piaf 🇫🇷
  • Festive and unifying rhythms like ABBA 💃
  • Or simply your own playlist 🎧

Everything is designed to make the outing a lively and memorable experience.

Champagne tastings in the heart of the vineyards

The tastings take place in the vineyards, at panoramic viewpoints that are perfect for photos 📸

According to the formula:

  • 🧀 Cheese and champagne pairing
  • 🍪 Pink cookies from Reims
  • 🍞 Brioche
  • 🐟 Smoked salmon (optional)
  • 🧺 Picnic in the vineyard, throughout the seasons

For a friendly tasting experience, far from the formal setting of the cellars.

A specialty: the pink biscuit from Reims! We love it and we offer it to you.

Champagne sabering: an iconic moment

The course is marked by the sabering of a bottle of champagne, sometimes several.

Performed by a participant, accompanied in this spectacular gesture, it embodies:

  • the art of living in Champagne
  • the festive spirit
  • authentic discovery

An unforgettable memory ✨

A successful sabrage with MA's L'Imperiale. Introduction. Superb demonstration.

Champagne as told by Marie Antoinette

On board, you will discover Champagne through:

  • anecdotes
  • memories
  • favorites

A human, sensitive, and lively approach, far removed from traditional tourist discourse.

 Reims, Épernay, and the UNESCO-listed vineyards

The route passes through iconic landscapes between:

  • Reims
  • Épernay
  • the vineyard listed as a UNESCO World Heritage Site

Here, it's not just about learning...
👉 It's about experiencing Champagne.

 

On July 4, 2015, Champagne was added to the UNESCO World Heritage List.

 

A customizable activity in Champagne

Each output can be customized:

  • 🎂 Birthday in Champagne
  • 👯 Special group moment
  • 🎶 Personalized music
  • 🧺 Tailor-made tastings or picnics

Simply contact Marie-Antoinette when making your reservation to create a unique experience.

Conclusion: an unmissable experience in Champagne

Discovering Champagne with L’Impériale means choosing:

  • an immersive experience
  • an original activity in Reims & Épernay
  • a festive and unforgettable moment

You have to do this.  Enjoy! 🥂

FAQ: Discover Champagne differently with Marie Antoinette's Imperial

FAQ: Discover Champagne with Marie Antoinette's Imperial

🍇 What is the difference between L’Impériale and a traditional cellar tour?

L’Impériale offers an immersive experience in the vineyard that is dynamic, convivial, and festive.
Unlike a traditional cellar tour, you will enjoy a shared experience combining tastings, music, beautiful scenery, and champagne sabrage.

So we invite you to discover Champagne in a different way! 

🚌 Where does the Champagne experience take place?

The route is located between Reims and Épernay, in the heart of the Champagne vineyards, a UNESCO World Heritage Site.
Stops are made at panoramic viewpoints in the vineyards, ideal for photos and tastings.

🥂 Can you really sabre a bottle of champagne?

Yes.
Sabering champagne is one of the highlights of the experience.
It is performed by one of the participants, accompanied and guided in complete safety.

🍷 What do the tastings include? Go here.

Depending on the package chosen, tastings may include:

  • cheese and champagne pairing
  • Reims pink cookies
  • brioche
  • smoked salmon optional
  • or picnic in the vineyard, depending on the season and location.
🎉 Can L’Impériale be privatized for an event?

Yes, the experience is fully customizable:

  • birthday in Champagne
  • Bachelorette party / Bachelor party
  • outing with friends or family
  • corporate event

Each outing is tailored to your preferences when you make your reservation.

📅 How do I book the experience?

Simply contact Marie-Antoinette to choose the date, package, and options you want.
This will allow you to create a tailor-made experience in Champagne.